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MISSION
TrailSource is an online adventure travel guide
to the best trails around the planet! Our mission is to be
the leading ultra-vertical market channel for backcountry
trail destinations through a combination of content,
community and e-commerce. TrailSource has been the global
leader for trail information on the Internet since 1997.
In addition to trail descriptions, the
content may include trail maps, photos, trailhead locator
maps, and travel-related information such as lodging,
restaurants, map names and guidebook titles. Many map and
guidebook titles can be purchased on-line through affiliate
partnerships.
STATISTICS/DEMOGRAPHICS
Each month, TRAILSOURCE.COM attracts over 250,000
visitors and they view roughly 2,000,000 pages. By the
nature of our content, our visitors are active,
sports-oriented individuals planning backcountry travel for
themselves and their families. The following presents a
summary of a current live demographics survey being
conducted at present on our website:
GENDER:
Male = 81%
Female = 18%
Did Not Answer = 1%
AGE:
Under 18 = 0%
18 to 24 = 6%
25 to 34 = 23%
35 to 44 = 34%
45 to 54 = 25%
55 to 64 = 10%
65 and Over = 2%
Did Not Answer = 0%
EDUCATION:
No High School = 1%
Some High School = 3%
High School Grad = 22%
Some College = 32%
College Grad = 31%
Masters/PhD = 10%
Did Not Answer = 1%
ANNUAL INCOME:
Under $20K = 4%
$20K to $35K = 8%
$35K to $50K = 14%
$50K to $75K = 20%
$75K to $100K = 17%
Over $100K = 27%
Did Not Answer = 10%
LOCATION:
US = 93%
UK = 1%
Canada = 0%
Australia = 0%
Other = 6%
BANNER ADS
We offer three banner advertising opportunities. The
top-of-the-page banner ad is a standard 728w x 90h pixel
image space that can also handle 468w x 60h. The
bottom-of-the page banner ad is also a standard 728w by 90h
pixel image. In addition, we offer a left-side skyscraper ad
with dimensions up to 160w by 600h. There is also a central
300w x 250h pixel ad space. All the ads can be animated GIF,
JPEG or rich media. We can deliver your ad on a
run-of-the-site basis, by content category, or deliver it to
queries on specific geographic locations (continents,
countries, states).
| AD LOCATION
& SIZE |
CPM
(cost per 1000) |
MAX SIZE
(KB) |
RICH
MEDIA |
TOP - 728x90 Leaderboard
Run-Of-Site
Run-Of-Category
Run-Of-Category w/ Geo Target |
$15.00
$20.00
$30.00 |
20K |
YES |
SIDE - 160x600 Skyscrapper
Run-Of-Site
Run-Of-Category
Run-Of-Category w/ Geo Target |
$20.00
$25.00
$35.00 |
20K |
YES |
CENTER - 300x250
Run-Of-Site
Run-Of-Category
Run-Of-Category w/ Geo Target |
$15.00
$20.00
$30.00 |
20K |
YES |
BOTTOM - 728x90 Leaderboard
Run-Of-Site
Run-Of-Category
Run-Of-Category w/ Geo Target |
$10.00
$15.00
$24.00 |
20K |
YES |
TOP & BOTTOM - 728x90 Leaderboard
Run-Of-Site
Run-Of-Category
Run-Of-Category w/ Geo Target |
$22.00
$30.00
$48.00 |
20K |
YES |
Discounts are available for pre-paid
and/or multi-month contracts. The minimum monthly contract
is $500. All single month contracts must be pre-paid.
Click here to download a printable copy of our rate card (PDF - 44K).
LOGO SPONSOR ADS
Exclusive page sponsorships can be purchased for $500
per month per page. We can discuss logo ad size and
placement on a page-by-page basis. Similarly, individual
sport home page sponsorship rates can be discussed.
CONTACT US
For more information, please contact us via our
Customer Service
Form
or call (970) 765-8001 USA.
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