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MISSION
TrailSource is an online adventure travel guide to the best trails around the planet! Our mission is to be the leading ultra-vertical market channel for backcountry trail destinations through a combination of content, community and e-commerce.
TrailSource has been the global leader for trail information
on the Internet since 1997.
In addition to trail descriptions, the content
may include
trail maps, photos, trailhead locator maps, and travel-related information such as lodging, restaurants, map names and guidebook titles. Many map and guidebook titles can be purchased on-line through affiliate partnerships.
STATISTICS/DEMOGRAPHICS
Each month, TRAILSOURCE.COM attracts over 400,000
visitors and they view roughly 3,000,000 pages. By the
nature of our content, our visitors are active,
sports-oriented individuals planning backcountry travel for
themselves and their families. The following presents a
summary of a current live demographics survey being
conducted at present on our website:
GENDER:
Male = 81%
Female = 19%
Did Not Answer = 1%
AGE:
Under 18 = 1%
18 to 24 = 6%
25 to 34 = 24%
35 to 44 = 35%
45 to 54 = 24%
55 to 64 = 9%
65 and Over = 2%
Did Not Answer = 0%
EDUCATION:
No High School = 1%
Some High School = 3%
High School Grad = 22%
Some College = 32%
College Grad = 31%
Masters/PhD = 10%
Did Not Answer = 1%
ANNUAL INCOME:
Under $20K = 4%
$20K to $35K = 8%
$35K to $50K = 14%
$50K to $75K = 20%
$75K to $100K = 17%
Over $100K = 27%
Did Not Answer = 10%
LOCATION:
US = 93%
UK = 1%
Canada = 0%
Australia = 0%
Other = 6%
BANNER ADS
We offer three banner advertising opportunities.
The top-of-the-page banner ad is a standard 468w by 60h pixel
image. The bottom-of-the page banner ad is also a
standard 468w by 60h pixel image. In addition, we
offer a left-side skyscraper ad with dimensions up to 120 by 600.
All the ads can be animated GIF, JPEG or rich media. We can deliver your
ad on a run-of-the-site basis, by content category, or
deliver it to queries on specific geographic locations
(continents, countries, states).
| AD LOCATION
& SIZE |
CPM
(cost per 1000) |
MAX SIZE
(KB) |
RICH
MEDIA |
TOP - 728x90 Leaderboard
Run-Of-Site
Run-Of-Category
Run-Of-Category w/ Geo Target |
$15.00
$20.00
$30.00 |
20K |
YES |
SIDE - 160x600 Skyscrapper
Run-Of-Site
Run-Of-Category
Run-Of-Category w/ Geo Target |
$20.00
$25.00
$35.00 |
20K |
YES |
CENTER - 300x250
Run-Of-Site
Run-Of-Category
Run-Of-Category w/ Geo Target |
$15.00
$20.00
$30.00 |
20K |
YES |
TOP MOBILE - 300x50
Run-Of-Mobile-Site
Run-Of-Category
Run-Of-Category w/ Geo Target |
$10.00
$15.00
$25.00 |
5K |
YES |
BOTTOM - 728x90 Leaderboard
Run-Of-Site
Run-Of-Category
Run-Of-Category w/ Geo Target |
$10.00
$15.00
$24.00 |
20K |
YES |
TOP & BOTTOM - 728x90 Leaderboard
Run-Of-Site
Run-Of-Category
Run-Of-Category w/ Geo Target |
$22.00
$30.00
$48.00 |
20K |
YES |
Discounts are available for pre-paid
and/or multi-month contracts. The minimum monthly contract
is $500. All single month contracts must be pre-paid.
Click
here to download a printable copy of our rate card (PDF
- 44K).
LOGO SPONSOR ADS
Exclusive page sponsorships can be purchased for $500 per month per page. We can discuss logo ad size and placement on a page-by-page basis. Similarly,
individual sport home page sponsorship rates can be discussed.
CONTACT US
For more information, please contact us using our
Customer Service Form
or call us at (970) 765-8001 
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